The Global Economy and the New Employee-Employer Relationship :: Free Essay Writer

The Global Economy and the New Employee-Employer Relationship The new worldwide economy has constrained a redesigning of the American work environment. In times past the work environment gave employer stability, preparing and interior worker advancement to improve representative execution and responsibility. The new upheaval in representative boss connections has permitted organizations to diminish costs, increment adaptability, and by and large improve execution. In any case, where the old structure ensured representatives, new ones accentuate scaling down, low maintenance or unforeseen laborers, redistributing, and remuneration dependent on singular legitimacy and by and large hierarchical execution. These new associations move a great part of the danger of the organization from partners to representatives and increment the requests on laborers while decreasing their remuneration. Thusly representatives have been punished for the rebuilding of the American work environment. There are three particular times of the American work environment: mechanical, post-modern and contemporary. The Industrial was the period before WWII. The Post-Industrial was predominant for the vast majority of the twentieth century, and the contemporary rose during the late 1980’s and 1990’s. During the modern time frame, preparing was casual and happened at work. Foreman had essential power over the laborers. The dread of being terminated was the essential wellspring of specialist control. There was no professional stability. The Post-modern period was an item or incompletely in response to the developing association development, mostly from endeavors by the board to build profitability closely following WWI. During this period there was an away from between the interests of investors and those of the board. Away from between crafted by the executives and crafted by work. Directors did the thinking work, work did the physical or mechanical work. Business choices depended on pre-set up, goals, for example, position, long stretches of preparing, and so on, as opposed to on singular legitimacy. Incompetent specialists were recruited to work in the industrial facilities; late school graduates for the board. Assembly line laborers began with basic errand and slowly learned pr ogressively troublesome ones; youthful administrators had increasingly express preparing projects and employment pivot. Enormous partnerships may have preparing offices. Advancement would in general follow preparing plans, one could go up as one figured out how to deal with progressively complex assignments. There were regularly quick tracks for workers with exceptional connections or with profoundly alluring characteristics. Authoritative structures were sorted out by work. Dynamic force was at the top and needed to move through such a large number of levels. There was a feeling of professional stability, in view of a rank framework.

Process for Implemenation of Supplier Development Strategy Essays

Procedure for Implemenation of Supplier Development Strategy Essays Procedure for Implemenation of Supplier Development Strategy Essay Procedure for Implemenation of Supplier Development Strategy Essay Presentation Gracefully connection bearing embraces a methodical and integrative assault to pull off the activity and relationship among various gatherings in flexibly link one of the significant issues is provider advancement surveies have researched how decision heading can be business in gracefully link course to follow up on open introduction in the entire flexibly web. ( Mishra Rik. Patel G-Supplier Development Strategies. Information work Analysis Business Intelligence Journal. January 2010 vol 3 No. 1 ) There are 8 periods of execution of supplier advancement 2. 1 Identify basic exchange merchandise for advancement Executives must break down their situation to discover whether Supplier advancement is of import and if so which bought exchange merchandise and enterprises require the most joining in. A corporate degree official moving commission must gauge the significant key significance all things considered and benefits that the organization purchases and deliver an arrangement of basic exchange merchandise 2. 2 Identify basic suppliers for advancement The chiefs must gauge the open introduction of suppliers who gracefully exchange products the vital supplier class . These exchange products thought about deliberately of import. as they may be difficult to supplant or purchase from exchange suppliers. 2. 3 Form a cross-utilitarian crew A buyer should first create inside cross-utilitarian agreement for the venture before approaching the provisions to ask for advancement such accord will help to demo a brought together front and assurance that all buyer maps. 2. 4 Meet with supplier’s top bearing crew The buyer’s cross practical exchange great crew should approach the supplier’s top heading gathering and set up three keys to provider improvement. vital coalition. supplier estimating and polished skill. 5 Identify possibilities and chance for advancement At these gatherings with the suppliers official should put nations reserved for improvement. Organizations following a vital assault to give base advancement can ordinarily hold upon nations or improvement. In certain nations driven by closing customer requests and standpoints. 2. 6 Identify cardinal endeavors Subsequent to setting guaranteeing odds of supplier improvement executives must gauge them in footings of attainability. asset and clasp requests and conceivable profit for investings. The reason for existing is to make up ones brain what the closures ought to be and whether they are accomplishable. 2. 7 Define inside informations of the comprehension After the conceivable advancement undertaking is distinguished. the gatherings need to hang on explicit merthies for directing its prosperity. 2. 8 Monitor position and alter plans Oversees should perpetually administer the progression and constantly trade data to keep drive in the endeavor. ( hypertext move convention:/www. ethenmanagementor. com. kuniverser/kmailer_universe/manu_kmailers/som-supplierdev1. htm. Gotten to 15/09/2011 ) Various sorts Supply Chain connections | |Transactional |Collaborative |Alliance | |relationships | |Communication |High strength for employments |Systematic assault to | |enhance imparting | |Competitive |Low |High | |advantage |Independence | |Connectedness |Little |Interdependence | |Continuous |Few | |improvement | |A point of convergence on | |Contributions to | |new stock |Low |Many/early provider | |development |Short |involvement | |Reactive |Difficult/high effect | |Difficulty of issue |Price |Long | |Duration | Little or none |Proactive | |Expediting |Low |Total cost | |Focus | |High or whole | |Level of coordinating |Many |High | |Level of trust |No | |Number of |Incoming audit | |suppliers |Inward looking |One or few | |Open books | |Yes | |Quality | |Design quality into framework | |Relations | |Concern with each other’s | |Few/low expertise level |well-being | |Resources |Minimal |Professional | |Service |No |Greatly improved | |Shared prognosiss |Possible |Yes | |Supply breaks |No |Unlikely | |Technology influxs |Tactical |Yes | |Type of collaboration | |Strategic synergism | ( Handfield RB ; Monczka RM ; Giunipero LC ; Patterson JL. Sourcing and flexibly connection bearing ; 2004 pg 123 ) Portfolio Analysis 4. 1 Captive buyer Hostage buyer relationship the supplier commands the buyer and the buyer relies upon the supplier. In these exceptional detainee buyer connections this dependance of the buyer is because of the alone reasonable effects of the supplier. On account of this levelheaded effects the buyer has constrained or no Substitutes to go to making a dependance on the supplier. Notwithstanding this dependance a high level of trust shows an of import work in doing this relationship productive for the two gatherings. Evidently the laterality of the supplier is restricted to the degree that the basic trust bodices vital. Be that as it may, the level of trust other than has its limits from the supplier’s position. The supplier is non ready to swear the buyer with its levelheaded things. The conspicuous ground for this is the risk that the supplier would lose its decision place. In this manner. the supplier has a specific association in keeping its predominant spot. The examination and meetings demonstrate that for limited buyer connections the logical factors were the lack of substitutions. lawful assets rights and size of the supplier. Obviously the lawful effects privileges of the supplier. furthermore, the following inadequacy of substitutions. makes the buyer rely upon the supplier. These elements. joined with a supplier that is a lot bigger than the buyer. outcomes in a relationship that can be portrayed as a bound buyer situation. ( hypertext move convention:/dspace. learningnetworks. organization/bitstream/1820/3545/1/MWBHMJFleurenmei2011. pdf ; Accessed 15/09/2011 ) 2 Captive Supplier Hostage supplier relationship the supplier relies upon the buyer and the buyer in this manner overwhelms the supplier. This lopsidedness of intensity can hold one or a mix of components: the size of the buyer and its market partition however close to the move costs for the supplier add to the dependance of the supplier on the buyer. In spite of the way that the supplier has of import sane effects this is non adequate to equilibrate the level of intensity towards the buyer. To do this relationship a productive one participation and regular closures are critical. By means of these regular parts of the bargains rely upon the supplier somewhat. in this manner hindering the buyer from abusing its laterality over the supplier. For this ground. in a bound supplier situation the buyer will other than put (, all things considered, ) in the relationship yet non to the degree that it loses it’s administering place. While breaking down the restricted supplier connections. it became apparent that the Explanatory factors were advertise partition. insufficiency of substitutions. legitimate assets rights. non-retrievable investings and the size of the supplier. These components brought about a bound buyer situation. Again the nearness of lawful things rights. this clasp of the buyer. makes the supplier hold restricted or no substitutions. Moreover the relationship included significant non-retrievable investings for the supplier. doing it much progressively difficult to trade to another buyer. At long last. the high market part of the buyer contrasted with the little size of the supplier was a significant factor. The net result of these informative factors is a kept supplier relationship. ( hypertext move convention:/dspace. learningnetworks. organization/bitstream/1820/3545/1/MWBHMJFleurenmei2011. pdf ; Accessed 15/09/2011 ) 3 Interdependent Supply Chain individuals A get bringing down point is required for assignment of flexibly ironss. For case. an end product or some likeness thereof might be utilized for assignment and investigation of the movement development sorted out behind’ it. This is in accordance with the transvection develop instituted by Alderson ( 1965. p. 92 ) who characterizes transvections as comprising †¦all foremost activity important to deliver this finishing up outcome. voyaging all the way back to aggregate resources’ . This. in any case. suggest a first of import association among ironss as they regularly converge in various stages inside a movement development where various pieces of the terminal product are collected. welded and so on restricting distinctive ironss together thus ( Dubois. 1998 ) . Subsequently. a few unique stocks ( and in this manner other than a few ironss. whenever characterized by stocks ) are engaged with each gracefully chain’ following in a type of finished result. Takin g transvections. or then again final result related developments. as a get bringing down point we will additionally examine the manners by which the exercises and assets inside flexibly chains’ are associated by investigating how they are competent to the three signifiers of commonality. ( hypertext move convention:/www. impgroup. organization/transfers/papers/4324. pdf ; got to 15/09/2011 ) 5. Purchaser/provider relationship ( Handfield RB ; Monczka RM ; Giunipero LC ; Patterson JL. Sourcing and gracefully link heading ; 2004 ) High Class Level Low Choice The build of intensity ought to be at the Center of any overview of purchaser provider connections. Force influences the standpoints of the two gatherings over what business returns should collect to them from a relationship. It other than influences the ability of the two gatherings to place in synergistic exercises. As of import. it other than influences the readiness of the two gatherings to partition the expenses of relationship-explicit investings. It other than affec

Psychographic Segmentation in Marketing Definition Examples

Psychographic Segmentation in Marketing Definition Examples M?rk?t ??gm?nt?ti?n i? one ?f th? m??t ?ffi?i?nt t??l? for m?rk?t?r? t? ??t?r t? th?ir target group. It m?k?? it ???i?r f?r th?m t? personalize th?ir ??m??ign?, focus ?n wh?t’? necessary, ?nd to gr?u? similar consumers t? target a ????ifi? ?udi?n?? in a ???t-?ff??tiv? m?nn?r.M?rk?t ??gm?nt?ti?n i? b?ing u??d by m?rk?t?r? since l?t? 1900’?. Sim?l? th?ugh it may b?, it i? of vital u?? to forming ?n? m?rk?ting plan. Market S?gm?nt?ti?n i? a process ?f dividing th? market of ??t?nti?l ?u?t?m?r? int? diff?r?nt groups ?nd ??gm?nt? on th? basis ?f certain characteristics.Th? member of th??? gr?u?? ?h?r? similar characteristics ?nd u?u?ll? have ?n? ?r m?r? th?n one aspect ??mm?n ?m?ng th?m. To segment a m?rk?t, ??u divide ??ur ??t?nti?l ?u?t?m?r? into different groups. Mill?nni?l?, Generation X ?nd baby b??m?r?, f?r instance, ?r fans of thrill?r?, ??r?n?rm?l romance ?nd horror.Th?n ??u t?rg?t th? diff?r?nt ??gm?nt? with diff?r?nt ad ??m??ign?. Thi? t?k?? m?r? w?rk th?n a ?n?-?iz?-fit?-?l l ?dv?rti?ing blitz, but its m?r? effective.There ?r? 4 diff?r?nt types of market ??gm?nt?ti?n ?nd ?ll ?f them v?r? in th?ir im?l?m?nt?ti?n in th? real world.Type 1. Demographic ??gm?nt?ti?nDemographic ??gm?nt?ti?n i? ?n? of the ?im?l??t ?nd wid??t type ?f m?rk?t ??gm?nt?ti?n used. S?gm?nt?ti?n g?n?r?ll? divid?? a ???ul?ti?n b???d on variables (characteristics).Thu? d?m?gr??hi? ??gm?nt?ti?n t?? h?? it? ?wn v?ri?bl?? ?u?h ?? Ag?, g?nd?r, f?mil? ?iz?, income, ???u??ti?n, religion, r??? ?nd nationality.Type 2. Behavioral ??gm?nt?ti?nThis t??? ?f m?rk?t ??gm?nt?ti?n divid?? the ???ul?ti?n ?n the basis of their b?h?vi?r, u??g? and d??i?i?n making ??tt?rn.F?r ?x?m?l? â€"   young people will ?lw??? prefer D?v? as a soap, wh?r??? ???rt? enthusiast will u?? Lif?bu??. This i? ?n ?x?m?l? of behavior b???d ??gm?nt?ti?n. B???d ?n the b?h?vi?r ?f ?n individu?l, th? ?r?du?t i? marketed.Type 3. P???h?gr??hi? segmentationP???h?gr??hi? ??gm?nt?ti?n i? one whi?h u??? lif??t?l? ?f people, th?ir ??tivit i??, interests as w?ll ?? opinions t? d?fin? a m?rk?t ??gm?nt. P???h?gr??hi? segmentation is quite similar t? b?h?vi?r?l segmentation.But psychographic ??gm?nt?ti?n ?l?? t?k?? the ????h?l?gi??l ?????t? of ??n?um?r bu?ing behavior into accounts.Th??? ????h?l?gi??l aspects m?? b? ??n?um?r? lif??t?l?, hi? social ?t?nding as w?ll as hi? AIO, d? r?f?r m?r? t? A?tiviti??, Int?r??t? and O?ini?n?.Type 4. G??gr??hi? segmentationThi? t??? of m?rk?t ??gm?nt?ti?n divides people ?n the basis ?f g??gr??h?. Y?ur ??t?nti?l ?u?t?m?r? will h?v? different n??d? b???d ?n the geography th?? are located in.F?r instance, ????l? who are l???t?d in non muni?i??l areas might require a RO water purifier whereas those located in muni?i??l ?r??? might n??d UV based ?urifi?r?.Thu?, th? n??d can v?r? on the b??i? ?f g??gr??h?. Source | © WeeblyThi? ?rti?l? f??u??? on Psychographic ??gm?nt?ti?n in m?rk?ting.PSYCHOGRAPHIC SEGMENTATION IN MARKETING: DEFINITION EXAMPLES To th? uniniti?t?d, th? fi?ld ?f psychographics m?? ??und a littl? like a debunked “??i?ntifi?” ?rin?i?l? such as ?hr?n?l?g?, but ??tu?ll?, it’? one ?f th? m??t ?x?iting d?v?l??m?nt? in ????h?l?gi??l ?n?l??i? that m?rk?t?r? can l?v?r?g? in their ??m??ign?.P???h?gr??hi? segmentation divid?? ??t?nti?l ??n?um?r? b???d ?n th?ir interests, personalities, lif??t?l??, activities, and other similar f??t?r?.This kind ?f m?rk?t segmentation i? d?n? to ??t?r t? ??n?um?r? with ?imil?r lik?? and n??d? ?nd offer th?m ??m?thing th?? v?lu?.U?ing this segmentation, companies t?rg?t diff?r?nt m????g?? t? diff?r?nt ?u?t?m?r segments f?r a single ?r?du?t, highlighting th? ?r?du?t’? w?rth th?t i? mutually b?n?fi?i?l f?r th? consumers b?l?nging to ?n? ??gm?nt.Consumers h?v? various different psychographic m?k? u? ?nd ?n?l?zing th??? diff?r?n??? ?nd gr?u?in g ??n?um?r? b???d ?n th?ir mutu?ll? ?h?r?d ?h?r??t?ri?ti?? i? th? b?ginning of ????h?gr??hi? segmentation.Usually, thi? type of ??gm?nt?ti?n is u??d wh?n a product ?r ??rvi?? i? ?ff?r?d to a heterogeneous market, wh?r? consumers h?v? v?r? different d?m?gr??hi?? fr?m ???h other.Th? k?? ?im ?f thi? segmentation t??? i? t? gr?u? consumers int? characteristics th?t ?r? otherwise n?t so visible ?u?h ?? ??r??n?lit? traits, attitudes, interests, ??tiviti??, ?t?.C?t?g?ri?? ?f P???h?gr??hi? Inf?rm?ti?nA? m?nti?n?d earlier, ????h?gr??hi? information falls int? ?n? of three categories: ??r??n?lit?, lifestyle ?r social ?l???.A? w? w?rk thr?ugh each ?f these categories, ??u’ll begin t? ??? th?t they often ?l?? ?ff one ?n?th?r, in th?t individu?l? wh? can b? d???rib?d ?? a certain ??r??n?lit? t??? will t?nd t? fall into a specific ??t?g?r? ?f lif??t?l? ?nd/?r social class.H?w?v?r, it’s im??rt?nt t? n?t? th?t ?u?h ?v?r-g?n?r?liz?ti?n is wh?t ??u should b? tr?ing to ?v?id in the fir?t place.In ?th?r words, th?ugh ??u may n?ti?? certain patterns whil? ??gm?nting ??ur ?udi?n?? based ?n ????h?gr??hi??, it’? ????nti?l to n?ti?? th? ?n?m?li?? ??u’ll und?ubt?dl? come across, t??.In f??t, thi? ???mingl?-in??n?i?t?nt data ??uld end u? un??v?ring ?n ?ntir? segment ?f ??ur ?udi?n?? that ??u h?d previously ?v?rl??k?d.Th?t b?ing ??id, l?t’? t?k? a l??k at each ??t?g?r? ?f psychographics, as w?ll as some ?f th? most common ?ub??t?g?ri?? ?f ???h.1. P?r??n?lit?In ????h?gr??hi??, an individu?l’? personality ??n?i?t? of…well…who th?? ?r? ?? a person.Whil? segmenting ??ur customers b???d on ??r??n?lit?, ??u’ll ??n?id?r f??t?r? ?u?h as their b?li?f?, th?ir m?r?l?, th?ir motivations, and their ?v?r?ll ?utl??k ?n lif?.The following ?ub??t?g?ri?? ?r? b???d ?n personality t???? ?? defined by J????h Chri? P?rtn?r?.H?w?v?r, b?f?r? we li?t these subcategories, n?t? th?t these are merely ?ugg??ti?n? b???d on a typical customer b??? of a t??i??l ??m??n? within a t??i??l indu?tr?.In ?th ?r w?rd?, the d?t? ??u un??v?r might warrant th?t you create your ?wn ??r??n?lit? ?ub??t?g?ri?? t? better d?fin? your individu?l ?u?t?m?r?.B?l?ng?r?: A? th? name ?ugg??t?, individu?l? in this group ?r? m?r? “mainstream” th?n th??? in the ??t?g?ri?? t? follow. Th?? ??n?t?ntl? ???k to fit a ??mm?n mold, ?nd d?n’t r??ll? lik? t? ?t?nd ?ut in a ?r?wd.Achievers: P???l? in thi? gr?u? ?r? in?r?dibl? ?mbiti?u?, ?lw??? bu??, ?nd aim t? be upwardly mobile. Th?? f??l th? n??d t? constantly b? productive and are always w?rking to b?tt?r th?ir liv??. Th?? ?l?? tend t? b? materialistic, in th?t th?? will m?k? large ?ur?h???? t? symbolize their success in lif?.Emul?t?r?: Emul?t?r? w?uld love to r??? the b?n?fit? ?f b?ing A?hi?v?r?, but th??’r? mi??ing ?ith?r th? ?kill??t ?r w?rk ?thi? to ??tu?ll? g?t th?r?. To make u? f?r wh?t th?? ??n?id?r t? b? ?h?rt??ming?, Emulators m?k? l?rg? ?ur?h???? th?? ??n’t afford in order t? ?????r ?u?????ful.S?vi?r?: S?vi?r? work to ??hi?v? gr??tn??? not f?r themselves, but for the world ?? a wh?l?. They’re socially-conscious individu?l? who giv? ?nd giv? of th?m??lv??, ?nd r?r?l? (if ?v?r) ??k f?r ?n?thing in r?turn.D??m?d???r?: These individuals ?r? th? ??l?r ?????it? ?f b?th Belongers ?nd S?vi?r?. They march to th? beat ?f th?ir ?wn drum, and tend t? n?t rely ?n ?n??n? else for much ?f ?n?thing. But th?? also will b? incredibly loyal to ?n? person ?r organization th?? d? trust.Integrators: Think Achiever plus S?vi?r. Int?gr?t?r? ?r? h?rd-w?rking individu?l? who h?v? amassed v??t ?m?unt? ?f w??lth and wh? h?v? b?gun giving back to their ??mmunit? and th? w?rld.Surviv?li?t?: Th??? individu?l? are th??? who w?rk ????h??k to ????h??k and d?n’t have much to show f?r th?m??lv??. B???u?? th?? liv? in constant f??r ?f l??ing everything du? to a d?wnturn, th??’r? ?ft?n in?r?dibl? frugal and ?nl? ???nd money when it’? ?b??lut?l? n??????r?.N?w, the ??int of ????r?ting consumers into th??? categories isn’t t? determine h?w ??u can m?r k?t t? ???h category. That ?im?l? w?n’t h????n (e.g., n? Surviv?li?t i? g?ing t? purchase a R?l?x und?r ?n? ?ir?um?t?n???).Instead, it’? t? determine the ?ub??t?g?ri?? th?t consist of individuals wh? ?r? most likely t? g?t v?lu? ?ut ?f ??ur ?r?du?t ?r ??rvi?? â€" ?nd t? b?gin to understand ?v?n more about them in th? process.G?th?ring ?sych?gr??hi? dataSet th? ?n?l?ti??l numb?r? ??id? â€" it’? tim? t? g?t ??r??n?l. Th? ?nl? way to g?in thi? valuable ????h?gr??hi? segmentation inf?rm?ti?n i? b? g?tting to kn?w your target ?udi?n??.Don’t b? ?h?. Int?rvi?w your ?u?t?m?r? t? find out wh?t th?? lik? t? d? in th?ir spare tim?, wh?t th?? v?lu? most in life, and wh?t m?tiv?t?? th?m t? ?h?ng?. Th?r? ?r? a ?l?th?r? of possible ?u??ti?n? to u?? in ?rd?r t? g?in m?r? in?ight int? who your bu??r? are ?? hum?n beings.If you d?n’t f??l appropriately ??nn??t?d t? ??r??n?ll? ??k ??ur buyers or if ??u ?r? l??king to g?in a l?rg?r population, send out a survey. S?nding out a survey i? a gr?? t way t? g?th?r th? inf?rm?ti?n you n??d in ?rd?r t? ?r???rl? ?x??ut? ????h?gr??hi? ??gm?nt?ti?n.2. Lif??t?l? / Attitud??To g?t a good ?i?tur? ?f ?n individu?l ?u?t?m?r’? lif??t?l?, ??u’ll n??d t? ?n?l?z? three “dimensions” ?f th?ir lif?:O?ini?n?/Attitud?Int?r??t?A?tiviti??Though commonly referred t? ?? “AIO Variables” (Activities-Interests-Opinions), I’v? d??id?d t? li?t these f??t?r? in a diff?r?nt ?rd?r, whi?h w?’ll di??u?? m?m?nt?ril?.Fir?t, w?’ll t?k? a look ?t each ?f th??? ?????t? in i??l?ti?n, th?n wrap u? th? section by explaining how each relates t? ?n? ?n?th?r.Opinions/AttitudeAn individu?l’? attitude t?w?rd ?r ??ini?n ?f something (anything) i? ?r??t?d b? a ??nflu?n?? ?f:Th? d?gr?? t? whi?h that “??m?thing” i? important t? th?ir lifeDeep-seated b?li?f? h?ld b? said individu?lA ??r??n’? ?ttitud? f?rm? th? b???lin? for whi?h th?? will gauge a ??rt?in “something” in terms of u??fuln???, ??rh??? b?f?r? they’ve ?v?n so mu?h as entertained th? i d?? ?f u?ing such a thing.A? ?u?h, ??ini?n? m?? be based ?n a ??r??n’? l?gi??l und?r?t?nding ?f ?n id??…?r th?? may b? b???d on a preconceived n?ti?n th?t ??r??n h?ld? within th?m.N? m?tt?r the ????, th?ugh, ??u’d b? hard-pressed t? ?h?ng? a ??r??n’? ??ini?n ?n?? it i? fully f?rm?d.Int?r??t?Sim?l? ?ut: A ??r??n’? l?v?l of interest toward a given ??m?thing is th? d?gr?? ?f ?x?it?m?nt th?? g?t from ?ng?ging with â€" ?r even thinking about ?ng?ging with â€" said ??m?thing.When researching a ?u?t?m?r’? interests, you might ?h???? t? fir?t use a br??d scope, narrowing ??ur focus ?? you begin to und?r?t?nd m?r? ?b?ut th?m.F?r ?x?m?l?, you might fir?t d?t?rmin? that a ?u?t?m?r ?nj??? ??m??titiv? ???rt?. Y?u th?n might b? ?bl? t? d?t?rmin? that th?ir sport of preference i? baseball.At this ??int, you’d kn?w you have a g??d ?h?n?? ?f ?r??ting a ??l? if you w?r? t? m?rk?t ??rt?in b???b?ll-r?l?t?d ??ui?m?nt to this individual.D??? this m??n th?t ??u d?n’t have a chance ?f ??lli ng ?th?r ???rt? ??ui?m?nt (or ??m?thing else entirely) t? this ??m? person? Absolutely n?t. But, if ??u w?r? to ?ki? the br??d ??t?g?riz?ti?n ?nd h?n? right in on their int?n?? l?v? ?f b???b?ll, you might unintentionally miss th? f??t th?t th??’r? also a huge h??k?? f?n, ?? w?ll.Und?r?t?nding ??ur customers’ int?r??t? i? ????nti?l â€" ?v?n if th??? int?r??t? have seemingly little t? d? with the product or service you ?ff?r. This brings u? t?…A?tiviti??Wh?n we talk ?b?ut activities h?r?, we’re t?lking ?b?ut a f?w diff?r?nt things:The ??tiviti?? a ??r??n ?nj??? (?nd will ???nd money to ?ng?g? in)Th? d??th t? whi?h they “div? int?” said ??tivit?The w?? in whi?h th?? go ?b?ut m?king purchases f?r ??id activityObvi?u?l?, a ??r??n int?r??t?d in playing b???b?ll is g?ing t? need t? ?ur?h??? a variety ?f ??ui?m?nt, such ?? a gl?v?, a b?t, b?ll?, ?t?.Depending ?n th?ir l?v?l ?f interest, th?? might ?l?? ?ur?h??? ?l??t?, shinguards, ?nd a helmet.Th?? might also inv??t in hitting ? r thr?wing l????n?, ?r put m?n?? toward a m?mb?r?hi? in a local l??gu?.Two ????r?t? individuals with the ??m? level of interest might ?l?? v?r? in how th?? d??id? on whi?h product t? purchase. Whil? ?n? might d? their ?wn research ?n which type ?f (and quality ?f) equipment t? buy, another might consult a ???r or a specialist.As mentioned in th? intr?du?ti?n, w?’v? covered thi? b?h?vi?r?l aspect of m?king ?ur?h???? in our ???t article ?n b?h?vi?r?l ??gm?nt?ti?n.Ch??k it out if ??u h?v?n’t ?lr??d?.AIO V?ri?bl??The reason I li?t?d Opinions/Attitudes, Int?r??t?, ?nd A?tiviti?? in th? ?rd?r I did i? b???u?? ???h ?n? precedes th? next:A person f?rm? an ??ini?n ?b?ut a ??rt?in ??m?thingTh?? th?n l??rn m?r? about th?t something (?r ignore it ??m?l?t?l?)They th?n t?k? ??ti?n with regard t? that something (?r, ?g?in, d?n’t)In other words, ??ini?n? ?r? th? m?tiv?ti?n for a ??r??n b???ming int?r??t?d in ??m?thing, ?nd th?ir int?r??t in th?t something is the motivation b?hind them taking ??ti?n. With?ut ?n ??ini?n or an int?r??t in ??m?thing, a person has n? r????n to ?ng?g? with it.It is, however, ????ibl? to h?v? ?n opinion ?n ??m?thing ?nd b? int?r??t?d by it, but n?t take ??ti?n on it.In f??t, it ??n b? ??id that a m?rk?t?r’? j?b i? t? bridge the g?? that allows a ?u?t?m?r to t?k? thi? initi?l ??ti?n with?ut f??ling lik? th??’r? ri?king a m?j?r ??tb??k or l??? in lif?.Advantages of Psychographic SegmentationSh?uld ?r?vid? a mu?h gr??t?r in?ight int? th? consumers their lif??t?l?? and their needsH?l?ful f?r un??v?ring motivations ?nd reasons f?r ?r?du?t and brand purchasesOft?n m?r? helpful for developing ?r?m?ti?n?l ??m??ign?Limitations of Psychographic SegmentationR??uir?? market research â€" u?u?ll? a mix ?f qualitative and ?u?ntit?tiv? â€" whi?h can b? ?x??n?iv?As a result ?f th? research ???t, probably m?r? ?uit?bl? for l?rg?r firm?/br?nd?S?m?tim?? ?u?lit?tiv? market r????r?h h?? a ??n??rn r?g?rding th? int?r?r?t?ti?n ?f th? finding?Psychographic ??gm?nt ? may not b? ?? easy to r???h vi? ?r?m?ti?n?l m?th?d? ?r t? id?ntif? in-store  3. Social Cl??? / A?tiviti??Of ?ll th? categories of psychographics, social class is th? m??t ?tr?ightf?rw?rd. Th?t b?ing ??id, let’s quickly go thr?ugh ?l????? which th? ???ul?ti?n is usually divid?d int?.N?t?: The f?ll?wing list i?n’t “?ffi?i?l” in any ??n??; it’s ju?t m??nt to describe th? “typical” circumstances ?nd mindsets ?f a person in a giv?n class.T??-U???r Cl???: Members ?f this ?l??? are th? ri?h??t ?f the rich. Th??? individu?l? h?v?, f?r the m??t ??rt, inh?rit?d th?ir w??lth fr?m g?n?r?ti?n? ???t, ?nd â€" again, f?r the m??t ??rt â€" have never ?x??ri?n??d ?ir?um?t?n??? in which m?n?? w?? ?n i??u?. A? such, th?? tend t? spend l?vi?hl? and with?ut mu?h ??n?id?r?ti?n f?r ?ri??.Bottom-Upper Cl???: Members of thi? class did not inh?rit th?ir wealth ?? mu?h as they h?v? ??rn?d it themselves. While n?t necessarily ??n?id?r?d “rags to ri?h??,” they know h?w mu?h ?ff?rt, kn?wl?dg?, and ?v?n lu?k it takes t? r???h the l?v?l th??’v? r???h?d. Whil? they don’t spend money with r??kl??? di?r?g?rd, th?? ?l?? ?r?n’t ?fr?id to go ?ut and bu? wh?t th?? w?nt, ?ith?r.T??-Middl? Cl???: M?mb?r? ?f th? top-middle ?l??? are in a comfortable ?n?ugh fin?n?i?l situation th?t they ?r? ?bl? to focus ?n gr?wing th?ir career or bu?in???. Similar to b?tt?m-u???r class individu?l?, they d?n’t ???nd m?n?? with?ut ??r?ful ??n?id?r?ti?n â€" but th?? ??n afford t? ?r?vid? themselves and their families with a certain amount ?f th? “fin?r thing? in life.”Bottom-Middle Class: In thi? ?l???, ??u h?v? the whit?- or grey-collar w?rk?r?. Th??? individu?l? liv? ??nv?nti?n?l liv?? ?nd ?r? ?bl? t? ?r?vid? th? basics f?r th?ir f?mili?? (along with some ?xtr?? here and th?r?). Th?ir l?rg? purchases ?r? made with ??r?ful ??n?id?r?ti?n in t?rm? ?f fin?n??? ?nd l?gi?ti??.T??-L?w?r Cl???: This class t??i??ll? ??n?i?t? ?f blu?-??ll?r w?rk?r? who m?k? ?n?ugh m?n?? to g?t buy, but d?n’t have mu?h left ?v?r after ?u??l?ing the basics t? th?m??lv?? and th?ir f?mili??. B???u?? of thi?, they are always in “d?f?n??” mode, l??king t? w?rk as mu?h as ????ibl? to ??v? u? wh?t littl? m?n?? th?? can.B?tt?m-L?w?r Class: These individu?l? ?r? ?ith?r und?r- ?r un?m?l???d, ?nd live w?ll below wh?t m??t w?uld ??n?id?r a d???nt ?t?nd?rd ?f living. They ???nd wh?t little m?n?? th?? d? make ?n the bare ????nti?l? â€" but ??m?tim?? ??t t? f?r?g? these ????nti?l? in favor ?f ?xtr?n??u? distractions.A? mentioned ??rli?r, all thr?? ?f these categories tend t? coexist with ?n? ?n?th?r.For example, ?n individual wh? could be considered ?n Integrator is ?lm??t certainly a member ?f th? u???r-?l???, ?? they would n??d v??t ?m?unt? ?f w??lth t? b? ?bl? t? live the life ?f a ?hil?nthr??i?t.On the other hand, a Survivalist i? likely a m?mb?r of the t??-l?w?r class: ??ntinu?u?l? fighting to ?t?? ?fl??t, with littl? time ?r m?n?? to ??tu?ll? ?nj?? th?ir liv??.In terms ?f AIO v?ri?bl??, whi?h of th??? tw? individuals w?uld be a b?tt?r t?rg?t f?r a travel ??m??n? ??lling all-inclusive trips t? th? B?h?m???Ag?in, whil? the prospect of g?ing on ?u?h a tri? is lik?l? t? int?r??t ?lm??t ?n??n?, when it ??m?? t? t?king ??ti?n, only ?n? ?f the tw? will ??tu?ll? b? ?bl? to ?ff?rd the ti?k?t.N?w, this d???n’t m??n ??u ?h?uld pigeonhole your marketing initi?tiv?? and target ?nl? ?n? ????ifi? ??gm?nt ?f ??ur ?udi?n??.It m??n? ??u n??d t? figure ?ut how t? tw??k ??ur products, ??rvi???, ?nd ?ff?r? in order t? r???h ?? mu?h ?f ??ur ?udi?n?? as ????ibl? â€" while still m?king a ?r?fit.W?’ll get m?r? int? th?t in a bit, but fir?t l?t’? t?k? a look ?t th? ways in whi?h you ??n ??ll??t ????h?gr??hi? inf?rm?ti?n in th? fir?t ?l???.GATHERING PSYCHOGRAPHIC INFORMATIONS? n?w that we und?r?t?nd what psychographics ?r?, h?w d? we g? about ???uiring Psychographic d?t?? Th?r? are a numb?r ?f t??l? ?nd ???t?m? that ??u ??n use t? g?th?r P???h?gr??hi? data about your t?rg?t ?udi?n?? f?r marketi ng gr?wth. Y?u’r? ?r?b?bl? already familiar with a f?w ?f th?m.F?r ?x?m?l?, ??u m?? use G??gl? An?l?ti?? t? h?l? gather g??gr??hi? d?t? ?b?ut ??ur ?udi?n??.Let’s take a l??k at more t??l? ?nd resources ?? w?ll as th? ?r?? and ??n? ?f each.Surv???/Qu??ti?nn?ir??Surveys ?nd ?u??ti?nn?ir?? ?r? a u??ful ?nd f?irl? ???? w?? t? begin gathering inf?rm?ti?n.Th? real tri?k t? ?u????? h?r? i? kn?wing wh?t questions to ??k ?nd h?w t? ??k them. Surv??? n??d to b? ??t?r?d t? your ?udi?n?? and ??u h?v? t? also in??ntiviz? th?m.M?n? ????l? w?n’t fill ?ut a ?urv?? unl??? th?r?’? ??m?thing in it f?r them. For example, ??u might enter th?m into a ??nt??t if th?? ?n?w?r your survey.Pr?: You’ll g?t results quickly and ??n g?th?r a l?t ?f inf?rm?ti?n in a ?h?rt tim?.C?n: N?t ?v?r??n? will ?n?w?r ?? it can be diffi?ult t? g?t a good ?r???-???ti?n t? r??r???nt ??ur market. Y?u may h?v? to ?dd ?n in??ntiv? t? g?t a response.H?r? ?r? a f?w tips f?r a ?u?????ful ?urv??U?? open-ended questions to le arn the m??t.Incentivize th? ?urv??. W? used gift ??rd? ?nd it in?r????d th? willingn??? t? ??rti?i??t?.L??k f?r a large # ?f responses (we looked f?r ~150). Y?u w?nt t? find ?ut wh? th? ?u?t?m?r i?, wh?t n??d th?? h?d, wh?t ??m??tit?r? they h?d in mind during th?t ?r?????, ?nd wh? they chose you ?v?r a competitor.Personal Int?rvi?w?A few ?n?-?n-?n? int?rvi?w? with ??ur b??t ?li?nt? ??n help you ?r??t? a ?r?fil?. Thi? approach can be one ?f the m??t inf?rm?tiv? ?n??.It’? important wh?n ??ndu?ting a ??r??n?l int?rvi?w t? h?v? your questions prepared in ?dv?n?? ?nd t? b? able t? r???rd the ?n?w?r?.Pr?: Detailed inf?rm?ti?n from ??tu?l customers, with the chance to ?l?rif? their ?n?w?r? ?nd ??k follow-up questions.C?n: Tim? consuming. Y?u may ???nd an h?ur ?r more ??r ?u?t?m?r g?tting the d?t?il?d inf?rm?ti?n that ??u need.Here’s a ??ri?t ??u can use“Hey, [Name]!I h??? you’re having a great d??!I’m ju?t r???hing ?ut because I’m l??king f?r a few ?f m? b??t customers t? answ er some questions. I’m trying t? provide th? best ?r?du?t possible, and w? n??d some feedback t? improve.I ?r?mi?? t? keep th? ??ll to no more th?n 15 minut??. W?uld ??u b? willing to schedule a quick ?h?t?Th?nk? f?r ??ur time and for being ?u?h an ?w???m? customer!Sincerely, [Y?ur N?m?]”F??u? Gr?u??F??u? gr?u?? can be ??ndu?t?d ?nlin? ?r in person. It’? a ??ll??ti?n ?f ????l? g?th?r?d t? provide inf?rm?ti?n ?b?ut ??ur market. F??u? gr?u?? ?r? g?n?r?ll? a div?r?? gr?u?, d?m?gr??hi??ll? ????king.They ??n provide inf?rm?ti?n ?b?ut a ??rti?ul?r ?r?du?t or ??rvi?? or they ??n b? ??k?d about their v?ri?u? ????h?gr??hi? information.Pr?: Y?u can gain a deeper in?ight about ??ur prospects, ?nd ?ft?n people will chime in ?n ?th?r ????l?’? ?n?w?r?, giving ??u m?r? in?ight? ?nd answers.C?n?: In a gr?u? ?nvir?nm?nt people m?? not b? as h?n??t ?b?ut their ??ini?n?, values, beliefs ?nd m?tiv?ti?n? as they might b? in an ?n?n?m?u? ?nvir?nm?nt.Research provided b? 3rd party companiesThere a re w?b-b???d services ?nd t??l? th?t ??u can u?? t? g?in inf?rm?ti?n ?b?ut psychoanalytics.Pr?: V??t collection ?f data th?t ??m??n? ?l?? collects f?r you.Con: C??t-??n??i?u? m?rk?t?r? who h?v? a ?m?ll?r budget m?? n?t wi?h to ??? f?r this level ?f ??rvi??.Y?ur ?xi?ting website analyticsU?? your existing business analytics to dig a bit d????r int? ??ur ?u?t?m?r?’ b?h?vi?r. Wh?t ?r? vi?it?r? clicking ?n? On whi?h ??nt?nt d? they spend th? most tim?? Whi?h ??ll?-t?-??ti?n convert b?tt?r th?n ?th?r?? Wh?r? d??? the m?j?rit? ?f ??ur website tr?ffi? ??m? from? Wh?r? d? ????l? g? after leaving your site?Pr?: Readily ?v?il?bl? ?nd ??rtin?nt t? your ?xi?ting visitors.C?n: Tim?-??n?uming ?nd ??u m?? h?v? t? g? b??k a bit to find ?n?ugh d?t?. C?n b? ??m?li??t?d t? understand ?nd draw conclusions when th?r?’? a l?t of data. Need to set u? specific tests (A/B tests) t? un??v?r ??tt?rn?.Outsource itHir? a marketing firm to do th? r????r?h and inf?rm?ti?n g?th?ring f?r ??u. Th?? ??n ??ndu?t t h? ?urv???, f??u? groups, and dig into ??ur ?n?l?ti?? to manage th? ?r?filing for ??u.Pro: It’? easyCon: It’s expensiveS??i?l MediaThe gr??t thing ?b?ut l??king t? social m?di? f?r psychographic inf?rm?ti?n i? that users t?nd to b? much m?r? ???n wh?n u?ing th??? channels.Ethi??ll?, it’s n?t a great id?? t? tr?wl through ????l??’ ?r?fil?? grabbing every l??t bit of inf? ??u ??n, but ??u ??n get a decent grasp ?n th? lives of th??? ??u’r? t?rg?ting.Pro: It’s r?l?tiv?l? ???? t? g?t ??ur h?nd? on a l?t ?f d?t? ?? so many ????l? u?? S??i?l M?di?.Con: Social M?di? inf?rm?ti?n is h?rd?r to quantify th?n ?th?r m?th?d? ?nd entails a number of diff?r?nt v?ri?bl??.E??h one of these m?th?d? ??n help ?dd depth ?nd information t? ??ur ?udi?n?? ?r?fil?.Combine a f?w ?f th? m?th?d? ?nd ??u’ll be w?ll ?n ??ur w?? t? ?r??ting a ??m?r?h?n?iv? ?nd ???ur?t? d???ri?ti?n of wh? i? interested ??ur ?r?du?t? ?r ??rvi???.You’ll kn?w h?w t? m?rk?t to th?m t? m??t their unique n??d?.A few ??ur? ?? f?r ????h?gr??hi? dataClaritas Segmentation M?rk?t Solutions:   Provides market, lif??t?l?, d?m?gr??hi?, ?nd behavioral information f?r ?t?t??, ??unti?? and D??ign?t?d Market Ar??? (DMA).   (Online guid? ?v?il?bl? Claritas SMS)American FactFinder:   U.S. C?n?u? Bur??u ?h?rt?ut to ???ul?ti?n, h?u?ing, ?nd d?m?gr??hi? ?t?ti?ti?? for towns, cities, ??unti??, ?t?t??, ?nd zi? ??d??, in?lud?? ?t?ti?ti?? from th? 2010 Unit?d States C?n?u?.Qui?kF??t?: Quick ?????? t? ?t?ti?ti?? for all states and ??unti?? with facts ?b?ut ????l?, business, ?nd g??gr??h? from th? U.S. Census Bureau.P??ul?ti?n R?f?r?n?? Bur??u:   U.S. ???ul?ti?n i??u??, tr?nd?, ?nd ?t?ti?ti??, in graphics ?nd t?xt, ?r? ?r???nt?d in an easy-to-use f?rm?t.   T??i?? in?lud? m?rri?g? ?nd family, ???ul?ti?n ??tim?t?? ?nd ?r?j??ti?n?, education, r??? and ?thni?it?, in??m? and ??v?rt?, migr?ti?n, foreign-born ???ul?ti?n, ?hildr?n, ?ld?r ???ul?ti?n, fertility, l?b?r f?r?? and ?m?l??m?nt, ?nd m?rt?lit?.STATSAm?ri??:   Provides d?m ?gr??hi? ?t?ti?ti?? f?r ?t?t??, counties ?nd m?tr???lit?n ?r???.Cit?-D?t?.??m:   Pr?vid?? profiles of U.S. ?iti?? with population, income, r???, ?du??ti?n, and h?u?ing statistics.C?n?um?r Ex??nditur? Surv??:   U.S. Bureau of L?b?r St?ti?ti??.   Pr?vid?? inf?rm?ti?n on th? bu?ing h?bit? of Am?ri??n consumers, including data ?n their expenditures, in??m?, and consumer unit (f?mili?? ?nd ?ingl? consumers) characteristics.Am?ri??n Cu?t?m?r S?ti?f??ti?n Ind?x:   An?l?z?? ?u?t?m?r satisfaction f?r 10 ???n?mi? ???t?r? and m?r? th?n 40 k?? industries.Am?ri??n Time U?? Survey:   U.S. Bur??u ?f L?b?r Statistics.   Measures the amount of tim? ????l? ???nd doing various ??tiviti??, ?u?h ?? paid w?rk, childcare, volunteering, and ???i?lizing.P?w Social D?m?gr??hi? Tr?nd?: Studi?? behaviors and ?ttitud?? ?f Am?ri??n? in key ?r??? ?f th?ir liv??, in?luding f?mil?, community, h??lth, finance, w?rk and l?i?ur?.CensusScope: An ????-t?-u?? t??l f?r investigating U.S. demographic tr?nd? from th? S??i? l S?i?n?? Data Analysis N?tw?rk (SSDAN) ?t th? University ?f Mi?hig?n.   D??ign?d f?r g?n?r?li?t? ?nd ????i?li?t?, it in?lud?? charts, m???, ?nd r?nking f?r n?ti?n?l, ?t?t?, m?tr?, ?nd ??unt? data from the 2010 ??n?u? ?nd ??rli?r.H?W TO U?? ??Y?H?GR??HI? ??GM?NT?TI?N IN Y?UR M?RK?TINGN?w ??u’v? got the d?t?. But d?t? i? useless unl??? ??t?d upon! Y?u w?nt t? start b? segmenting your customers int? general ????h?gr??hi? groups.It won’t be ?? clear-cut as ?l???if?ing ????l? ?? “millennials”, “f?m?l?”, ?r “$50k-100k ??r ???r”. But ??u will start t? ??? patterns b?tw??n like-minded customers, ?u?h as similar ?mbiti?n?, ?truggl??, ?r ?ri?riti??.Do your b??t t? develop a bu??r ??r??n? f?r each of the big g?n?r?l gr?u?? ??u’v? uncovered. Y?u might only n??d to ?r??t? ?n? ?r you m?? n??d ??v?r?l, d???nding ?n ??ur sample ?iz? and the diversity ?f ??ur ?u?t?m?r?/wh?t they u?? ??ur product t? solve.L?t m? w?lk ??u thr?ugh ?n ?x?m?l?.S?gm?nting into Buyer P?r??n??Let’s ??? ??u surveyed 150 people ?nd r??liz?d th?r? are tw? m?in groups:On? th?t u??? your product t? fr?? u? time f?r entrepreneurial side ?r?j??t?, and ?n? th?t uses it to im?r??? their b??? and get a r?i??.Th??? ?r? two different ???ir?ti?n? you w?nt t? ?????l to; Tw? buyer ??r??n??.Now ?u????? th?r? ?r? 84 entrepreneurs and 66 ?m?l?????; you w?uld m?k? th? entrepreneur gr?u? your ?rim?r? focus since there are m?r? ?f th?m.Here’s John. J?hn i? an ?ntr??r?n?ur. He represents the 84 entrepreneurs ??u ?urv???d. His bigg??t ???ir?ti?n (?nd the m??t common ???ir?ti?n ?f th? 84 ?ntr??r?n?ur? ?urv???d) i? to gr?w hi? ?id? bu?in??? into hi? full-tim? job.But h? (?nd his peers) ?truggl?? with finding th? tim? ?nd energy at the ?nd of the day t? put real ?ff?rt into hi? bu?in???. J?hn ?l?? ???nd? tim? on Link?dIn to n?tw?rk with colleagues and r??d? ?ubli??ti?n? lik? Inc. ?nd Entr??r?n?ur.B???d ?n those f?w ?h?rt ??r?gr??h?, d? you think you ??n im?r?v? your m?rk?ting?H?r?’? h?w it could h?l?:L et’s say ??u spend a t?n ?f m?n?? ?n F???b??k ads with littl? r?turn. Y?u n?w und?r?t?nd th?t J?hn spends time ?n LinkedIn, n?t F???b??k. So you ?hift m? marketing dollars t? LI.Additi?n?ll?, ??u kn?w th?t a guest post ?n Inc. ?r Entrepreneur would have a big influence ?n J?hn. It w?uld ?ut ??u on hi? r?d?r as a tru?tw?rth? ??m??n?.S?? h?w ????h?gr??hi?? improved your m?rk?ting n?w?S???king Y?ur Cu?t?m?r’? L?ngu?g?U?ing ??ur ?u?t?m?r’? ?wn w?rd? in your marketing is like ?triking g?ld. It ??n h?v? a major im???t ?n your conversions. Joel Kl?ttk?, a copywriter wh? helped HubS??t increase ??nv?r?i?n? n??rl? 100% u?ing ????h?gr??hi?? and ?l?? th? founder ?f Bu?in??? Casual Copywriting ??id th?t; “F?r ????, we n??d t? learn a f?w things:P?in pointsAnxieties (wh?t might keep th?m from bu?ing)D??ir?d ?ut??m?? (wh?t th?? w?nt)And m??t importantly, Pri?riti?? (as in, h?w im??rt?nt diff?r?nt f??tur??, b?n?fit? ?r ?ut??m?? ?r? to the leads we’re looking ?t)If w? ??n ?u?ntif? th??? ? u?lit?tiv? items, then we have a nice, ?l??n hi?r?r?h? f?r th? m????ging in our m?rk?ting.”If ??u kn?w 8 ?ut ?f 10 people in “X” d?m?gr??hi? f?und “Y” feature super im??rt?nt f?r “Z” r????n, ??u ??n ??mbin? that inf?rm?ti?n t? shape your unique value proposition and d??id? when ??u t?lk ?b?ut diff?r?nt ?l?m?nt? ?n your l?nding ??g? ?r in ??ur emails.Thi? m?? ???m lik? a l?t t? take in. As a ?r??ti??l ?x?m?l?, if ??u find th?? ?ri?ritiz? saving tim? to w?rk ?n th?ir ?id? business, thi? ?h?uld b? in th? titl? ?f your l?nding ??g?, n?t at the bottom.Th? features ?nd b?n?fit? ??m??ni?? think ?r? im??rt?nt are rarely ?v?r the ?n?? th?ir ?u?t?m?r? really find im??rt?nt.S?, wh?n ??u br??k l??d? d?wn int? ????h?gr??hi? segments and ??mbin? th?t with kn?wl?dg? ?f those 3 elements in a ?ri?ritiz?d list, you’ve g?t a ?l??r roadmap f?r marketing to th?t ??gm?nt and ??u can ?ull th? ????/w?rd? right ?ut ?f th??? ?u?t?m?r?’ r????n??? t? m?rk?t b??k t? them!S? if ?u?t?m?r? r????t ?dl? say thing? like “W? l?v? b?ing ?bl? t? funnel up insights to th? C-Suit?”, you ?t??l th?t language v?rb?tim to appeal to that ??gm?nt.”Boom!! E??? ?? that!!!PRACTICAL BENEFITS OF PSYCHOGRAPHIC SEGMENTATIONOn?? you have ????h?gr??hi? ??gm?nt?ti?n d?t?, ??u ??n use it to improve your m?rk?ting ?nd br?nding.Identify M?rk?ting ?nd Br?nd P??iti?ning O???rtuniti??Wh?n ??u know that a ??gm?nt of ??ur ?udi?n?? has a ????i?l psychographic trait, ??u can find ?l???? t? ?r?m?t? your br?nd where ??u know that audience ???nd? tim?. The Audi?n?? Ov?rl?? T??l also ??m?? in h?nd? for thi? research.You ??n ?nt?r in a ?it? that ??u kn?w ?????l? to ??ur ?udi?n??. For example, TOMS m?? ?nt?r v?g?n?hi?.??m t? find a v?ri?t? of ?th?r ?it?? th?t ?h?r? th? same ?udi?n?? that i? lik?l? t? b? interested in TOMS ?nd a v?g?n lif??t?l?.Th? ?it?? on th? list make for strong m?rk?ting ??rtn?r? and ?l???? th?t would b? id??l for ?dv?rti?ing ?nd ?r?m?ti?n?.Find Sit?? for Guest PostingKn?wing wh?t ?th?r w ?b?it?? appeal t? ??ur ?udi?n?? b???d ?n th?ir int?r??t? ?nd psychographic ??gm?nt?ti?n f??t?r? ?l?? help ??u find guest posting ????rtuniti??.U?ing th? report from the Audi?n?? Ov?rl?? Tool, ??u ??n find a v?ri?t? of sites where you ??n ???t ??nt?nt t? ??nn??t with ??ur id??l ?u?t?m?r?. The guest bl?gging sites d?n’t necessarily need t? be ?l???l? r?l?t?d to your indu?tr?. As l?ng as th?? ?r? ?l???l? r?l?t?d t? th? int?r??t? of your t?rg?t audience, th?? m?? be ideal ?l???? to ?r?m?t? ??nt?nt to reach ??ur id??l ?u?t?m?r?.Cr??t? Better ContentWh?n ??u intim?t?l? kn?w ??ur ?udi?n??, ??u are also better ??ui???d t? create content th?t connects with them. Y?u ??n outline a m?r? detailed bu??r’? journey when ??u deeply und?r?t?nd what your ?udi?n?? w?nt? ?nd n??d?.With a d?t?il?d ?ur?h??? funn?l, ??u can identify th? ??nt?nt th?t your target m?rk?t n??d? ?t each ?t?g? of the process.In the awareness and di???v?r? ?h???: When ??u kn?w your ideal ?u?t?m?r’? interests and n??d?, ??u can t?rg?t inf?rm?ti?n?l keywords ?nd find related k??w?rd? t? help th?m find your br?nd in search.In th? consideration ?nd evaluation ?h???: Wh?n ??u kn?w wh?t inf?rm?ti?n your target ?udi?n?? n??d? t? solve th?ir bigg??t problems, ??u ??n u?? MOFu m?rk?ting to ?r??t? g?t?d ??nt?nt th?t guid?? ?u?t?m?r? t? t?k? the next ?t?? t?w?rd connecting with ??ur brand (?nd provide ??u with v?lu?bl? l??d?).In th? ??nv?r?i?n ?nd purchase phase: Wh?n ??u know what t???? ?f products ??ur ?u?t?m?r w?nt? and n??d?, ??u can target buying k??w?rd? t? h?l? searchers find ??ur w?b?it?.Guiding ?u?t?m?r? thr?ugh th? buying d??i?i?n process i? mu?h easier wh?n ??u u?? psychographic segmentation t? id?ntif? th?ir wants and n??d? ?t ???h ?h???.Start L?v?r?ging P???h?gr??hi? S?gm?nt?ti?n in Y?ur Bu??r PersonasWh?n ??u ?r??t? d?t?il?d buyer ??r??n??, ??u g?in v?lu?bl? insights int? ??ur t?rg?t audience, which h?l?? ??u develop b?tt?r marketing campaigns and a more influ?nti?l br?nd.Th? ?r????? ?f using bu?? r ??r??n?? b???m?? even m?r? ??w?rful when ??u focus ?n psychographic ??gm?nt?ti?n.It ?ll?w? ??u t? ??nn??t with ?u?t?m?r? b???d ?n wh? they are, wh?t th?? b?li?v? in, ?nd what th?? care ?b?ut.PRACTICAL APPLICATIONS OF PSYCHOGRAPHIC SEGMENTATIONSo wh?t ?r? some ways in whi?h ????h?gr??hi?? are utiliz?d to h?l? brands connect with ??t?nti?l prospects ?nd consumers?B?l?w are 3 examples that demonstrate th? v?ri?u? ?r??ti??l ???li??ti?n? ?f ????h?gr??hi? ??gm?nt?ti?n ??r??? ???ul?r m?rk?ting v?rti??l?.R?t?il Indu?tr?Marketers of r?t?il products ?u?h ?? vid?? game consoles, ?-r??d?r?, t?bl?t ??m?ut?r?, ?t?., t??i??ll? attempt t? id?ntif? their t?rg?t ?udi?n?? b???d ?n k?? d?m?gr??hi? d?t? points ?u?h as in??m?, ?du??ti?n level, numb?r (and ?g??) ?f ?hildr?n in th? household, etc.Whil? thi? has tr?diti?n?ll? b??n ?n adequate ?t?rting ??int f?r m??t marketing ??m??ign?, it f?il? t? ?r?vid? brands with any inf?rm?ti?n in t?rm? of wh? a ??n?um?r w?uld want to ?ur?h??? a giv?n product.P???h? gr??hi? ??gm?nt?ti?n identifies the various psychological differences between purchasers, enabling m?rk?t?r? t? ?r??t? gr?nul?r consumer profiles th?t highlight th? v?ri?u? priorities ?nd motives b?hind their bu?ing d??i?i?n?. F?r example:On? h?u??h?ld may ?ll?w their ?hildr?n to spend m?r? tim? u?ing electronic devices b???u?? they feel th?t it is im??rt?nt to ?x???? their children t? n?w f?rm? ?f technology. In ????h?gr??hi??, thi? t??? ?f household might f?ll und?r th? consumer ?r?fil? ?f an “enabler,” b???u?? th?? ?r? ?n??ur?ging m?r? fr??u?nt u?? ?f ?l??tr?ni?? for th?ir ?hildr?n.On th? ?th?r h?nd, ?n?th?r h?u??h?ld might f??l it i? important t? limit ??r??n time f?r th? sake of focusing ?n f?mil? int?r??ti?n. Thi? h?u??h?ld might also f??l that technology ?h?uld ?rim?ril? b? u??d f?r ?du??ti?n?l purposes rather than ju?t purely f?r ?nt?rt?inm?nt. In ????h?gr??hi? t?rm?, th? ?r?fil? th?t might b? created f?r thi? t??? ?f consumer w?uld b? that ?f a “limit?r.”Whil? the e nd result for ???h consumer profile i? b??i??ll? g?ing t? be th? same â€" i.e., th?? will ?ur?h??? an electronic d?vi??th?ir ????h?gr??hi? inf?rm?ti?n r?v??l? significantly different m?tiv?ti?n? for each ?ur?h???.Therein li?? th? power of psychographic ??gm?nt?ti?n: It allows marketers to fin?-tun? th?ir m????ging in ?rd?r t? ?????l t? th? v?lu?? ?nd ?ri?riti?? ?f ???h di?tin?t subgroup.Tr?v?l IndustryAr? ??u tr?v?ling f?r bu?in??? or pleasure? This famous question h?? been asked by ??untl??? ?u?t?m? agents all across th? gl?b?, ?nd it is a ??rf??t example of a ????h?gr??hi? inquiry in action.As you w?ll kn?w, there is a w?rld ?f diff?r?n?? b?tw??n g?ing ?n a bu?in??? tri? and t?king a v???ti?n, but even within th??? di?tin?t ??t?g?ri?? there are multi?l? ?h?d?? of v?ri?ti?n in t?rm? ?f wh? ??m??n? would choose t? tr?v?l.F?r ?x?m?l?, und?r the br??d b?nn?r of “l?i?ur? tri??,” you might find tr?v?l?r? wh? ?r? l??king for a n?w ?dv?ntur? versus those wh? ?r? just tr?ing t? get ?w? ? for ??m? much-needed respite.Using psychographic segmentation, br?nd? ??n drill down further t? id?ntif? ??t?nti?l m?tiv?? f?r various tr?v?l ?l?n?, ?? th?t th?? ??n ?u?t?miz? their ??m??ign m????g?? (?nd travel packages) to m?t?h th? d??ir??, ?ri?riti?? and ?r?f?r?n??? ?f their t?rg?t audience.H??lth??r? IndustryTh? healthcare indu?tr? has f???d significant ?h?ll?ng?? in t?rm? ?f fostering ?ng?g?m?nt ?nd encouraging h??lthi?r lif??t?l?? ?m?ng ??ti?nt?, and this has ?rim?ril? b??n du? t? a l??k of adequate ?udi?n?? ?r?filing ?nd t?rg?ting t??hni?u?? and methodologies.A? P?w?ll ?nd T??? have ??int?d ?ut, ??n?um?r segmentation based on demographic f??t?r? (?.g., age, socioeconomic ?t?tu?, gender, ?t?.) in?t??d ?f th?ir psychological and/or b?h?vi?r?l ?h?r??t?ri?ti?? tends t? d?liv?r lackluster results, b???u?? it f?il? to ?ddr??? th? m?n? int?rn?l factors th?t can have a ??rv??iv? effect on ??ti?nt behavior.U?ing ????h?gr??hi? segmentation, healthcare ?r?vid?r?, h???it?l?, health ?? ?t?m?, h??lth insurance ??rri?r?, and other indu?tr? participants ??n group ??t?nti?l h??lth??r? ??n?um?r? ????rding t? th?ir k?? b?li?f? and ?r?f?r?n???, ?u?h as individu?l? wh?:R?l? h??vil? upon th? r???mm?nd?ti?n? ?nd ??ini?n? ?f th?ir h??lth??r? ?r?f???i?n?l;T?nd t? ?ri?ritiz? th? h??lth and well-being of ?th?r? ?v?r th?ir own;Ar? proactive in r?f?r?n?? t? ???king inf?rm?ti?n ?nd guidance to promote their h??lth ?nd wellness;B?li?v? in (?r r?j??t) the validity ?f naturopathic ?r h?li?ti? medicine;D?m?n?tr?t? a variety of ?th?r m?tiv?ti?n?, beliefs ?nd/?r ?ri?riti??.With the help ?f ????h?gr??hi? ??gm?nt?ti?n, m?rk?t?r? ??n ?u?t?miz? th?ir m????ging t? b?tt?r ??nn??t with ???h ?n? ?f the above consumer ?r?fil??, which will in turn boost ?ng?g?m?nt ?nd promote increased adoption ?f h??lth??r?-r?l?t?d ?r?du?t? ?nd ??rvi???.The ???li??ti?n of ????h?gr??hi? ??gm?nt?ti?n ?l?? ?xt?nd? b???nd m?rk?ting t? clinical ??r?. Progressive ?r?vid?r? have u??d ????h?gr??hi? ??gm?nt?ti?n t? m?tiv ?t? ??ti?nt? to take th? ???r??ri?t? steps f??ilit?ting r???v?r? ???t-h???it?l di??h?rg?.F?r example, M?????hu??tt? G?n?r?l H???it?l has u??d ????h?gr??hi? ??gm?nt?ti?n with automated, digital ??mmuni??ti?n? t? r?du?? hospital r??dmi??i?n? f?ll?wing a t??? ?f spinal ?urg?r?.As you ??n see, ????h?gr??hi? ??gm?nt?ti?n applications in th??? v?ri?u? indu?tri?? ?ll have a ?imil?r aim: To help m?rk?t?r? ?nd br?nd? b?tt?r understand the ????h?l?gi??l makeup ?f th?ir t?rg?t ?udi?n??.By doing ??, bu?in????? can d??ign m?rk?ting messages th?t will b?tt?r r???n?t? with th? ????l? th??r? tr?ing t? reach, producing ?ff??tiv? r??ult? ?n both sides of th? tr?n???ti?n.FINAL WORDSD? ??u ??? h?w ????h?gr??hi? ??gm?nt?ti?n ??n h?v? a massive im???t on your bu?in???? Un??v?ring ambitions reveal ??ur ?u?t?m?r?’ bigg??t m?tiv?ti?n?. Th?? lit?r?ll? t?ll you, word f?r w?rd, h?w to sell them.Th?? ?v?n give you th? ?x??t w?rd? th?? u?? t? d???rib? th?ir f??r? ?nd problems. Use that language in ??ur m?rk?ti ng campaigns!Finally, g? wh?r? your customers g?. If th??’r? ?n Pint?r??t ?nd ??u’r? m?rk?ting ?n In?t?gr?m, jum? ?hi?. P???h?gr??hi?? will r?v??l thi? as w?ll.

Marriage in The Ceiling by Kevin Brockmeier - 892 Words

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Alzheimer s Disease And Dementia - 2089 Words

Abstract This analysis of degenerative diseases covers four main diseases in today’s world, including: Alzheimer’s disease, Parkinson’s disease, Huntington’s disease and Dementia. Alzheimer’s is a degenerative form of dementia that attacks neurons causing the total or partial loss of memory, thinking abilities, language skills, and basic behaviors. Parkinson’s is a progressive disease that targets the central nervous system. Generally the disease will cause tremors, loss of coordination, paralysis, and eventually death. Huntington’s is potentially the most deadly as it attacks both the central nervous system and the individual’s cognitive abilities. Huntington’s disease causes the affected to lose the ability to walk, speak, eat, think, and even how to breathe. Dementia is simply the beginning junction to all these diseases as it is the most â€Å"basic† form of degeneration of the brain. One may ask, how do these horrible diseases come to be and who may be affected? Hopefully this analysis will clarify some of these questions. Keywords: Alzheimer’s disease, Parkinson’s disease, Huntington’s disease, Dementia, and Degenerative Diseases. Since the early 1900’s scientists and doctors have been scrambling to obtain the knowledge of how to cure and prevent degenerative diseases. Since these illnesses are currently the fifth-highest cause of death in the United States (State of Aging and Health in America, 2016), it has become imperative to find a cure. However, there are manyShow MoreRelatedDementia And Alzheimer s Disease1923 Words   |  8 Pagesperson with dementia might say. Many patients with dementia lose their memories of growing up and may think they are a child again. Or perhaps they think they are still at home and caring for their families. You could see why some dementia patients may be upset or have behaviors because of this. Not every person with dementia is the same, but most symptoms are similar. 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Othello has been called a ‘domestic tragedy’ Free Essays

A domestic tragedy takes place in a personal setting. In Othello, the men are in Cyprus to fight a war. However, the tragedy is the events within the relationships of the central characters. We will write a custom essay sample on Othello has been called a ‘domestic tragedy’ or any similar topic only for you Order Now There is little discussion of the war and, although Desdemona blames state matters for Othello’s change in behaviour, the real problems Othello faces are matters of the heart. The women in the play have no part in the war, but still their presence contributes to the downfall of both Othello and Iago, creating repercussions for the state. The historical context of the play is important when considering the female characters contained in it. The play was first performed in 1604 at the start of the reign of King James I. It is generally thought that wives were expected to be obedient to their husbands at this time, and play the â€Å"maiden never bold†, as Desdemona is described by her father in Act One, scene three. However, the time of the play’s first performance was shortly after the reign of Queen Elizabeth I. Elizabeth never married and is known to have been of strong character. It is therefore likely that a strong-willed female character would have been accepted by an audience of this time. A feature of the play that should be considered is the misogyny shown by the male characters. In the first scene of the play, the language used by Iago to describe the sexual acts of Desdemona and Othello is coarse, â€Å"an old black ram Is tupping your white ewe†. The sexuality of women is valued little by the men in the play, except for Othello who seems to over-romanticise it. Iago is coarse and rude. Cassio is seen as a ladies man, but uses women for sex. Roderigo shows very little knowledge of Desdemona but loves her for her beauty. Othello is similar to this, he idealises Desdemona, showing little understanding of her as a person. As Leavis says, Othello has a â€Å"preoccupation with his emotions rather than with Desdemona in her own right.† The three men, Othello, Iago and Cassio, all have a typically male profession, that of a soldier. They are all, including Othello (despite his romanticism), very masculine characters. Othello’s lack of understanding and failure to attempt to understand, the complexity of women contributes greatly to his downfall. The character of Desdemona is a complex one. She has strong beliefs and shows complete devotion to Othello. Her main belief is in true love, and her views on this never falter. She will do anything to maintain her love with Othello. Her first appearance in the play shows bravery, a true love of Othello and complete trust in him. It is here she first expresses her views on love. â€Å"to his honours and valiant parts Did I my soul and fortunes consecrate.† Desdemona believes that to love someone is to give oneself to them completely. She has a very idealistic view on love and this is shown again in Act Four, scene three when she is discussing unfaithful women with Emilia. â€Å"Dost thou in conscience think – tell me, Emilia – That there be women do abuse their husbands In such gross kind?† It is her innocent and naà ¯Ã‚ ¿Ã‚ ½ve views that show what Desdemona represents in the play. In ‘The Othello Music’, Knight says â€Å"In Othello, pure love is the supreme good†. Desdemona’s main belief is in pure love. This leads to the conclusion that Desdemona represents goodness and purity within the play, as when she is dead, Knight says â€Å"pure love lies slain.† Another value Desdemona possesses is compassion. When Cassio loses his status as Othello’s Lieutenant, it is Desdemona that he goes to for help, under the instruction of Iago. Even though Iago is doing this to benefit himself, what he says to Cassio of Desdemona is entirely true. â€Å"She is of so free, so kind, so apt, so blessed a disposition, that she holds it a vice in her goodness not to do more than she is requested.† As Knight states in ‘The Othello Music’, Desdemona â€Å"is typically feminine in her attempt to help Cassio, and her pity for him.† Othello also tells the Senate in Act One, scene three that he loved Desdemona â€Å"that she did pity† him for the dangers he had passed. It is femininity that Desdemona also represents in the play. She is loved and admired for her girlish innocence and feminine compassion. Emilia represents a more down-to-earth, common sense woman. Her personality, like Desdemona’s is feminine in many ways. For example, she is highly protective over Desdemona, acting as a mother figure to her. The femininity she represents is more mature than Desdemona’s. As she is older than Desdemona, and has been married to Iago for a longer time than Desdemona to Othello, she is far more knowledgeable about love and life. She is also more cynical and far less romantic in her views. In her conversation with Desdemona about unfaithful women, she openly admits that she would be unfaithful to her husband if the whole world were her reward. Lianne Evans â€Å"who would not make her husband a cuckold, to make him a monarch?† Emilia knows that love and men are not as ideal as Desdemona believes them to be. When Othello’s behaviour towards Desdemona changes, Emilia, unlike Desdemona realises that something is wrong with the relationship and that Desdemona should not let Othello treat her in such a way. â€Å"I would you had never seen him.† She stands for strength and common sense, and her views about marriage show this clearly. â€Å"Let husbands know Their wives have sense like them†. Bianca represents a quite impure love within Othello. She shows that she loves Cassio, but her lifestyle as a prostitute also shows this as quite corrupt. She represents the opposite of the innocent and naà ¯Ã‚ ¿Ã‚ ½ve Desdemona. She is a woman with no responsibility to anyone but herself in the play. She has a relationship with Cassio but her reputation does not allow this to be taken seriously by anyone, including Cassio himself. She represents a love with few morals. Desdemona believes in completely faithful, perfect love, Emilia believes that being unfaithful is acceptable for a large price and Bianca, although she seems to care greatly about Cassio, has still made her living as a prostitute. She may show strong character in some areas, for example, when Emilia insults her, she comes back with, â€Å"I am no strumpet, but of life as honest As you that thus abuse me.† This shows that she is prepared to stand up for herself and her lifestyle, implying that she believes it is right. It is important when performing Desdemona to a modern audience to portray the strength of her beliefs. Bradley has described Desdemona as â€Å"helplessly passive† and I believe that this view of Desdemona should be avoided. To achieve maximum impact with a modern audience, it is important not to show Desdemona as a helpless victim of abuse, or too stupid to do anything about her unhappy relationship. For Desdemona to be admired and sympathised with, it would be necessary to show her stronger qualities. The reason she allows Othello to treat her with such disrespect is not because she is passive or helpless. She has already shown courage when she first appeared in the play, betraying her father for her love of Othello, and speaking out in front of the Senate. Her dogmatic nature, belief in pure love and loyalty to Othello are the qualities that would achieve a maximum impact with a modern audience. However, it would also be important to show her youth and innocence, being careful not to confuse this with stupidity. She always knows what she is doing, even though it is sometimes misconceived. When standing up for Cassio to Othello, it would be important to show her feminine charms and kind intentions. This would make it believable for Othello to suspect her of adultery, as her nature is so friendly. Emilia appears to be the most modern character of the three women in Othello. Her views on marriage would be much appreciated by a modern audience and her cynicism and wit would be found amusing. Many modern women could easily relate to Emilia. Portraying her mature, worldly personality would be very effective with a modern audience. It would also be important to show her loyalty, especially to Iago. It is clear that Emilia loves Iago as she stands by him throughout the play, until she discovers the real truth about him. According to Bradley, Emilia â€Å"remains perfectly true to herself†, but this is not true. Iago has a great influence over Emilia’s actions, and because of Iago, Emilia compromises her own judgement. In stealing Desdemona’s handkerchief she is doing something that she knows is wrong, but she does it all the same, just to gain the love of her husband. Showing his power over her would create sympathy for her. Her belief in her husband’s honest nature, along with everyone else’s, is part of the tragedy of Othello. At the end of the play however, Emilia’s common sense returns and her most important scene would need to be performed effectively to create maximum impact. To do this it would be necessary to show Emilia’s anger, frustration, hurt and disgust. The character of Emilia is very likeable with a modern audience, and it would be important not to lose any of her strong, amusing and loyal qualities. Performing Bianca would be a difficult task. Her character has little substance and it would be easy to lose her in a performance. Within the play she is mainly ridiculed and insulted. A modern audience could show admiration for her when she approaches Cassio about the handkerchief he gave her. As an actress, it would be important to show Bianca’s strength here, and her belief in herself. Bianca could also be sympathised with as her love for Cassio is unrequited and despite her attempts to woo him, he only ridicules her. In general, a modern audience can sympathise with all the women in the play. All, despite their strengths, suffer at the hands of the men in their lives. Desdemona’s unfaltering belief in pure love only results in Othello’s killing her. Emilia’s loyalty and strength leads her to being murdered, also by her own husband. Bianca’s love for Cassio only brings her ridicule. In a modern society this supports the radical feminist view that no relationship with a man is beneficial to a woman. Each woman displays different feminine qualities. Desdemona’s approach is obedience, Emilia’s is loyalty and Bianca’s, persistence, but none of these bring them any rewards. The women in Othello are so often misunderstood. The majority of criticism on the play is written by males and there is very little comment on the female characters at all. This has led to difficulty in performing these characters to create a Lianne Evans maximum impact with a modern audience. However, their roles are clear. They all show the negative qualities in the male characters, but at the same time have an effect on their lives. The play is a domestic tragedy but the effects of the domestic lives of the characters are shown in all aspects of their lives. The misunderstanding of Desdemona, Emilia and Bianca, within the play and in audiences has led to misinterpretations of their characters. To create a maximum impact with a modern audience, the female characters need to be given their own personality, and the effects they have need to be shown. Without the women going to war with their husbands, the tragedy of Othello would be a very different one. How to cite Othello has been called a ‘domestic tragedy’, Papers

The Wars by Timothy Findley Essay Example

The Wars by Timothy Findley Paper Women are a mans mother, sister, daughter, best friend, and lover. A woman can leave a character-altering impression on a man. An unhealthy or devastating relationship between a man and a woman can lead to a strife within himself. In the novel The Wars by Timothy Findley, the role of female characters causes internal conflicts in the male characters. This is made clear through Roberts relationship with his sister Rowena, the acts of Barbara dOrsey, and finally the absence of a close relationship between Robert and his mother. Roberts first recollection of interacting with a woman, focuses on Rowena, his sister. Rowena is the first woman Robert can remember as a child. It is made evident from the beginning of the novel that Roberts relationship with Rowena is very important to him. Rowena suffers from hydrocephalus which puts her life in danger. It is impossible for Robert to be with Rowena all day, everyday. The day of Rowenas death Stuart takes her to the stables so she can play with her rabbits. It was Stuarts job to watch Rowena, so the death was Stuarts fault but no it wasnt Stuarts fault. It was Roberts fault. Robert was her guardian and he was locked in his bedroom. Making love to his pillow (Findley 21). We will write a custom essay sample on The Wars by Timothy Findley specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Wars by Timothy Findley specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Wars by Timothy Findley specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Robert put all the blame of his sisters death on himself. He believes that it is his duty to make sure Rowena is safe. It seems ridiculous for him to believe he should be with her at all times. Robert was a caring brother, and very attentive to her. The guilt that he experiences for the death of Rowena leaves him feeling empty and alone. As well, Robert cares for Rowenas wishes and possessions; it seems as though anything that is a part of Rowena, is also a part of Robert. Including her precious rabbits that she cared for. When Robert is thinking about the death of his sister he recalls a conversation they had when she asked, Robert? Yes, Rowena? Will you stay with me forever? Yes, Rowena. Can the rabbits stay forever, too? Yes, Rowena (22). Robert is very dedicated to Rowena and they have a very strong connection. Robert always wants to be true to her. He feels he has let Rowena down once by not looking after her resulting in her death. He can not let Rowena down again by killing her rabbits. The killing of Rowenas rabbits leaves Robert believing he has betrayed his loved one, which adds to his internal conflict. The death of Rowena contribute to Roberts decision to go to war. Robert lived with the guilt of believing Rowenas death was his fault everyday of his life. In conclusion, the continuing rage that Robert builds up inside himself over Rowenas death plays a great role in his eventual self-destruction. Secondly, Barbara dOrsey makes herself an important part of many mens lives, and this ends in devastation. It is also made visible by other characters in the novel. Barbara, and Taffler go to visit James Villiers, Barbaras past lover while he is in the hospital. Robert witnesses the visit and the nurse approaches him saying, Just dont ask me about that woman. I dont know how she dares to come here (89). The nurse is angry that Barbara shows no compassion to the injured Villiers. Not only is Villiers in physical pain but the emotional pain which Barbara inflicts on him visiting, while accompanied by another man is devastating to him. James real feelings on the situation cannot be voiced because of the extent of his injuries, but due to his reaction the reader may assume he is emotionally distraught. Even Barbaras sister Juliet comments on her sisters behaviour. Juliet writes in her transcripts that, after the visit to Villiers, the affair between [Barbara] and Robert Ross developed quickly. ] It seemed inhuman. Barbara never went to see Taffler again (152). The inhumanity which leaves Juliet shocked and dismayed reveals how selfish and ignorant Barbara is to her lovers. As soon as Barbara spots a weakness in her lovers she abandons them and moves on to the next man. Barbara shows no shame in her actions. In conclusion, at the times her lovers need her the most she is not there to help them deal with emotional anxiety which leads to their internal destruction. Thirdly, it is made visible at the beginning of the novel that the absence of a mother figure in Roberts life has an emotional effect on him. Robert does not remember his mother being around very much as a small child. Mrs. Ross has gone through many losses in her life beginning with her father, brother, and now her daughter. This causes Mrs. Ross to breakdown and place copious amounts of grief on Robert which contributes to his internal destruction. Robert is deemed to be Rowenas guardian which makes him responsible for her possessions after her death. Mrs. Ross explains to Robert how it is his duty to kill Rowenas rabbits but he questions, Why do the rabbits have to be killed? Because they were hers. But that cant possibly make any sense. Nonetheless, they must be killed' (22-23). Mrs. Ross believes that it must be Robert who kills Rowenas rabbits because they are a constant reminder of Rowena. Since Robert was Rowenas guardian it is his responsibility to get rid of her most beloved possessions. If the rabbits are gone then Robert will realize that Rowena is gone too. Robert refuses to kill the rabbits because he feels he has let Rowena down once by not watching her, causing her death. He would not let her down again by killing her rabbits too. Robert resents his mother for asking him to do this and it contributes to his decision to leave for war. Ever since Rowenas death, Roberts mother begins to drink heavily. After Rowenas funeral, Mrs. Ross becomes intoxicated and has a conversation with Robert. She knows he is going away to become a soldier and she tells him he can go to hell. Im not responsible. Im just another stranger. Birth I can give you but life I cannot (28). She wants Robert to know that she did give life to him by giving birth to him but it is impossible for her to keep someone alive. Mrs. Ross is distancing herself from Robert because she knows that he is going away to war and there is a good chance he too will die. This conversation is the final push which leads him leave for war the next morning. Thus, going to war is Roberts ultimate downfall which leads to his destruction. In conclusion, woman are an important part of the mental stability of men. Through Rowena, Barbara, and Mrs. Ross it is evident that woman characters give male characters emotional problems. In the novel The Wars by Timothy Findley, female characters cause internal conflicts between the male characters and themselves. Women influence men everyday without even knowing it.

A Dream Realized-Pratt and King, Jr. essays

A Dream Realized-Pratt and King, Jr. essays In Mary Louise Pratts article Arts of the Contact Zone, her contact zones are referred to as [spaces] in which peoples geographically and historically separated come into contact with each other and establish ongoing relations, usually involving conditions of coercion, radical inequality, and intractable conflict [. . .] (Bartholomae and Petrosky 605). In other words, it is a location where two cultures meet and, frequently, clash. For my historical documents, I chose among Frederick Douglass What to A Slave Is the Fourth of July?, Chief Seattles How Can One Sell the Air? (usually referred to as the Speech of 1854), and Dr. Martin Luther King, Jr.s speech I Have A Dream. However, Chief Seattles speech was translated into variable forms, and some web pages hinted that the speech was unreliable for several minute reasons (refer to links on Chief Seattles Thoughts). I also disregarded Douglass speech because I did not find it as emotionally enticing as Kings speech. It was an excellent autoethnographic text, but I did not feel as stimulated by his words. I therefore chose Dr. Martin Luther King, Jr., a Reverend who was famous for his stirring and poignant speeches. In these speeches, he protested the prejudice and racism suffered African Americans in 1960s America. He describes his dream of a peaceful integration of blacks and whites, imitating a literate [art] (Pratt 613) of the contact zone. Kings speech I Have A Dream aptly fits Pratts idea of an autoethnographic text. This speech was presented on August 28, 1963, during the March on Washington and was read from the steps in front of the Lincoln Memorial in Washington, D.C. He talks of the aftermath of slavery, which is an illustrative effect of the contact zone between whites and blacks ...

How to choose a business-writing training provider - Emphasis

How to choose a business-writing training provider How to choose a business-writing training provider Writing skills is a subject that many trainers claim to be able to provide. Heres our guide to sorting the wheat from the chaff. Writing analysis Its important always to build on what trainees know already. So a good provider should start by assessing documents that delegates have written and do so preferably in advance of the training course. (At Emphasis, we start by assessing 14 aspects of each delegates writing, producing a graph to show which skills they should concentrate on.) Its also useful if they can do the same after training, to assess the effectiveness of the training and pick up on any outstanding learning needs. Specialist trainers The fact that English is usually the first language of trainees does not mean that any English-speaking trainer can train them to use it effectively. Many trainers claim to be able to deliver writing-skills training. But you need to make sure that they have specialist skills in this area apart from experience of running training courses on the subject. To state the obvious: English may be our native language, but its still a language. So it demands specialist skills. After all, you wouldnt want to learn Spanish from a trainer whose only qualification is that they read a book on it last week. Flexible, solutions-based approach The objective of all training should be to give trainees the skills they need to work more effectively. It should not be simply to run a training course. Make sure, therefore, that the providers you choose can be flexible in their approach. They should be able to use a range of training techniques (eg. group-based training; one-to-one, on-site coaching; telephone coaching), so that they can adopt the methods most suited to the trainees needs and circumstances. Bespoke training Training needs to be authentic to work, as trainees need to be able to apply the techniques they learn to their jobs straight away, without having to translate it. So make sure that the provider you choose has the resources to provide bespoke training courses. Follow-up support The true test of training comes when trainees get back to their desks and have to plough through the 30 emails that have piled up while they were on the course. New techniques are easily dislodged by day-to-day workloads, and its all-too easy to slip back into bad habits. So ask what back-up the trainer can provide such as telephone/email support or regular reminders of key messages. If youd like to discuss how we can help you or your team improve your business-writing, call us on +44 (0)1273 936 907 or send us a message.

Legal Abortion is a Fundamental Right Essay Example | Topics and Well Written Essays - 1250 words - 46

Legal Abortion is a Fundamental Right - Essay Example Abortion happened to become one of the most controversial and debated issues of the last decades. It is easy to observe that its advocates and opponents cannot even define this term. Abortion opponents consider the embryo to be a human being, which by no means may be killed. Abortion equals the murder. On the other hand, abortion rights advocates insist that a woman should never be forced to carry an embryo at the expense of her health. The essence of reproductive choice lies in the principle of private autonomy concerning sexuality and fertility. It presupposes conscious and responsible attitude towards these issues. Reproductive rights are expected to provide appropriate social conditions to maintain reproductive health. They became an integral part of many international human rights documents and national legislation. The right to maintain reproductive health is one of the most important reproductive rights. This right becomes exercisable only in case if all the people are provide d with all the modern  methods of family planning. Artificial abortion is certainly one of them. Unfortunately, abortion is an inevitable evil of modern society. Reproductive rights may be considered fundamental, especially for women. According to Angela Devis, one of the first activists of abortion-rights movement, modern women may possess various rights like the right to vote in an election, right to education, and many others, but none of them is worthy unless women possess the right to control their own bodies. The fact that a woman’s life may be inconvertibly changed without her consent cannot be tolerated, especially in case if pregnancy occurs because of deception or sexual violence. The experts of PPFA (Planned Parenthood Federation of America) assure that reproductive choice should by no means be constrained. It should be promoted instead.

Choose any contemporary theme and write a review of that theme by Essay

Choose any contemporary theme and write a review of that theme by using a variety of secondary sources. (Safety and Security in - Essay Example This elevates the issue of safety in airports as of considerable concern in regions that are considered as major destinations for tourists. This paper looks into safety and security in airports in relation to tourism. Introduction The contemporary world has witnessed dramatic changes since the rise of globalization. Based on the heightened incidence and severity of terrorism related incidences, individual’s feelings of safety (whether physical or psychological) have been challenged. The travel and tourism sector have considerably been bruised at various levels, accompanied by growing concerns on safety and security of destinations. The resultant sense of insecurity has yielded to increase screening within airports in a bid to thwart occurrence of any terrorism related incidences. Passengers and air cargo are the two main entities that pose the highest treat to the security and safety of airports. Passengers are considered as a serious threat due to the increased number of terr or activities occurring in airports (Sweet 2009, p.52). Even prior to the 9/11, the society was conscious of the risks associated with being at the wrong location at the wrong time; however, the 9/11 attack brought to the limelight how interconnectedness of the world and the society was awakened to the risks occasioned by the interconnections. The global aviation immediately launched tighter travel rules, restrictions, and regulations in a dramatic attempt to thwart a repetition of the incidence. The changes heralded within the passenger travel experience right from check in to disembarking have been rendered non-negotiable. As a result, the process of travel has been made increasingly complex and time consuming (Sonmez, Apostolopoulos and Tarlow 1999, p.13). The safety and security of airports remains an ongoing challenge and continues to evolve as air traffic rises. The threat presented by crime and terrorism has over the years increased necessitating enhanced security and safety in airports. Indeed, the public has had an enhanced sensitivity towards aviation and airport security owing to the concern that criminality may yield to vulnerabilities that could be exploited by terrorists. The central aim of airport security centres on preventing ‘unlawful interference’ with the could yield to fatalities among the passengers and crew major airports continue to be critical infrastructure for the health of the economy and people’s lives and livelihood, and the possible targets for the severe crimes and terrorism (Sonmez, Apostolopoulos and Tarlow 1999, p.14). Terrorism and crime are unique, but possibly overlap, but at its most fundamental place, an environment characterized by lax security can avail opportunities for terrorists to take advantage of the weaknesses in airport security. However, with the growing surveillance within airports, critics have argued that the heightened security screening at airports is increasingly heralding misery to h oliday travelers. Critics point out that government agencies pursuing to make journeys secure render plane trips unpleasant, which encourages people to take the option of travelling by road (where possible). Discussion Terrorists target airports largely because of the social and economic damage that can arise once an airport has suffered a terror attack. The 9/11 terror attack motivated all leading airports to pay keen attention on improving the

Othellos Impact On Todays Society :: essays research papers

Othello's Impact on Today's Society   Ã‚  Ã‚  Ã‚  Ã‚  In the late 1990's playwright, William Shakespeare's, Othello was successfully produced in the United States and around the world. One might wonder why this classical tragedy gained so much popularity with today's society. In my own opinion, this play was successful due to the themes and issues addressed. Societies still deal with these situations today. These themes and issues are a part of our lives and people can relate to them. This story's success was also due to the historical, sociological, and psychological function it plays. As well as it's impact on language and literature.   Ã‚  Ã‚  Ã‚  Ã‚  The basic theme of Othello is man's struggle with his own psychological conflicts. Our antagonist, Iago lets us into his own demented mind using soliloquy. Shakespeare uses this method to let us know what he is thinking, feeling, and plotting. Most of us know an Iago. One of our own mortal enemies, our friend who all the while is stabbing us in the back. He is the portrayal of pure evil. Othello, our protagonist, stuggles with the common man's own fears. He suffers greatly his own hubris, he is so afraid of having his pride hurt. But his jealousy is the main conflict. Jealousy something each of us deal with daily. We have all fallen victim to the 'green-eyed monster' e.g., (1085). After all, what is one of the highest causes of divorce in the United States? Adultry. It doesn't seem to matter how good a person we are doubt always seems to creep through and take over. An example of this parody is when Othello is confronted by Iago concerning Desdemona's possible unf aithfulness. Othello states 'Villian be sure thou prove my love a whore, Be sure of it; give me the ocular proof.' e.g., (1090). His fear wont let him trust her completely. Yet, he won't believe it without proof. These are things we deal with today. Private detectives are thriving today with spouse's wanting proof of their husbands or wives unloyalty. The realism of this script is uncanny.   Ã‚  Ã‚  Ã‚  Ã‚  The fuctions of this play covers a large range. Othello provides us with a lesson in history, sociology, and psychology. The setting gives us a view into the lifestyles and culture of the era. The external stuggles that both Iago and Othello deal with lets us understand the sociology of the times. Iago is jealous of Cassio and wants his position of high social standing.

Hr as Competency Developer Essay

It is the art and science of acquiring, motivating, maintaining and developing people in their jobs in light of their personal, professional and technical knowledge, skills, potentialities, needs and values in synchronization with the achievement of individual, organization, and society’s goals. Functions of a Human Resource Manager * In charge of the management of an organization’s workforce, or human resources * Responsible for the attraction, selection, training, assessment and rewarding of employees * Oversees organizational leadership and culture * Develops new approaches * Generates innovative ideas that are strategically aligned with department goals * Serves as a change agent and leads change efforts HR Manager as Competency Developer Human Resources is an asset that need to be managed conscientiously and in tune with the organizations needs. Todays most competitive organization are working to ensure that – now and a decade from now – they have employees who are eager and be able to address competitive challenges, this means recruiting and retaining superior talent and stimulating employees to perform at peak levels. For organization to succeed in today’s competitive and complex environment, employee at all levels need to develop and demonstrate â€Å"the personal capabilities, underlying characteristics and behaviours that drive superior performance at work†. Keeping the organization and its human resources competitive is one of the most important role of a Human Resource Manager. Competency * It is the ability of an individual to do a job properly * It is a combination of knowledge, skills and behaviour used to improve performance * It is linked with personal development as a management concept * Competency is not â€Å"fixed† – they can usually be developed with effort and support * Competency should be made visible/accessible Competencies are coachable, observable, measurable and critical to successful individual or corporation performance Why the need to develop competency: * Highlight the value of the organization * Provide clear guidelines of success * Enable greater flexibility to move people laterally and encourages development * Provide practical tools for performance management * Help to identify gaps between current capabilities and future requirements * Help in focusing training and development efforts on areas with greatest need and/or impact * Facilitate organizational change and building desired culture * Provides employees with a roadmap for building strengths and closing development gaps Competencies, when correctly identified and used, have proved to be one of the most powerful tools for an organization to meet its business results, through its people. Competencies help in establishing common criteria for hiring, training, measuring, and rewarding people with the right capabilities to help the organization gain competitive advantage Competency models are often used within human resource departments of organizations to define success of both individuals and groups. Competency models can be used in a variety of ways, such as assessing of candidates’ qualifications for jobs to developing training programs and in executive recruitment and coaching. Effectiveness of Competency Model Must: * Be aligned with business and organization goals and needs * Support the business strategy * Be future focused * Translate abstract concepts into observable behaviours and activities * Be suitable for multiple application (if necessary) * Be selective, focused on a few competencies that are actually key for company or individuals performance * Do make so specific that it cannot be used elsewhere in the organization Types of Competencies When we speak about competencies, they can generally be divided into two main categories: 1. Core Competencies Core Competencies are based on the organization’s mandate, key values, and goals. They describe those behaviors that are necessary for successful performance in all jobs throughout the agency. In other words, these core competencies are necessary for the agency to meet its strategic goals and priorities. They are found in every job, but to varying degrees. The core competencies for all roles are: * Building Relationships Builds rapport, develops relationships and identifies opportunities for Partner/Community involvement, collaborates with stakeholders on an on-going basis and establishes new partnerships/strategic relationships * Developing Others The ability to foster the learning and development of others (individuals, staff, and peers) through coaching, mentoring and empowering so that people have a deep sense of commitment and ownership. It includes promoting an environment of continuous learning and self-development that contributes to on-going success. Developing others is applied to all roles and is not limited to formal positions of authority * Integrity Acts consistently, in the workplace, according to Basic Values of openness and honesty Acts on Values despite emotional risk to self * Listening, Understanding and Responding Listen actively and responsively Accurately assesses Human Behaviour * Advocacy It is a focus on and commitment to involving the individual in the community and influencing the community to assist in meeting the needs and goals of the individual. It involves the use of persuasive techniques or negotiation skills to achieve desired results, advocates for the rights of the individual and proactively encourage the integration of the individual into the community. At higher levels, advocacy involves thinking about what the other party cares about, thinking win-win, and framing arguments in light of their issues * Quality of Service Maintains clear communication Takes personal responsibility for correcting problems Acts to improve quality of service for the individual of stakeholder Addresses underlying needs of individual or stakeholder Uses a long-term perspective/acts as a trusted advisor It is important here to understand that these competencies will help agency staff to more effectively meet the needs of the individuals that are served by the agencies. For example, by engaging in advocacy and building community relations, accessibility and community education will be strengthened. As leaders help staff to grow and develop, staff members can better assist individuals to grow and develop. A strong service orientation helps everyone stay focused on who we serve and allows us to adapt to changing expectations and needs. A strong ability to listen and understand underlies all that we are trying to accomplish in being person-centered and respectful. Over time, a path for superior performance is laid. 2. Job-Specific Competencies Job Competencies refer to the key interpersonal and personal skills and abilities that are necessary to specific types of jobs within the agencies. The job specific behavioural competencies are: * Professional Excellence Wants to do job well Creates own measures of excellence Improves performance Sets and works to meet challenging goals * Flexibility The ability to adapt to and work effectively within a variety of situations, and with various individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as the requirements of a situation change, and changing or easily accepting changes in one’s own agency or job requirements. * Information Gathering and Analysis Ask questions Investigates and sees patterns Researches and applies complex concepts Clarifies complex concepts and scans the environment * Opportunity Seeking The ability to identify a problem, obstacle or opportunity and take action and/or proactively create opportunities to resolve or prevent problems. It is an orientation towards actively seeking out opportunities for the individual that will assist in enhancing involvement within his or her community. * Self-Control The ability to keep one’s emotions under control and restrain negative actions when provoked, when faced with opposition or hostility from others, or when working under conditions of stress. It also includes the ability to maintain stamina under continuing stress * Strategic Thinking Aligns current actions with strategic goals of the organization Integrates goals with plans and approaches Integrates goals with operations Understands external impact on internal strategy * Team Leadership Keeps people informed Promotes team effectiveness Obtains resources/takes care of the team Positions self as the leader Communicates a compelling vision * Teamwork Involves working co-operatively with others, being part of a team, working together, as opposed to working separately or competitively. These behaviours apply when one is a member of a group of people functioning as a team It is important to note that these competencies are defined at different levels for different jobs. At the same time, it is important to keep in mind that we need to think through issues and concerns, solve problems and stay aware of our environment. We need to work as a team and support each other. As issues change, we must remain flexible, but never lose sight of what the agency is trying to accomplish. We must focus on achieving results and taking initiative to help support the individuals we serve, and to allow them to participate fully in the community. Human Resource Development Human Resource Development is the framework for helping employees develop their personal and organizational skills, knowledge and abilities. Human Resource Development includes such opportunities as employee training, employee career development, performance management and development, coaching, mentoring, succession planning, key employee identification and organization development. The Human Resource Manager should identify, administer, develop and evaluate the training and development needs of personnel. Through this training and development, personnel acquire not only skills and competency in their present jobs but also capacities for future managerial positions. The efficiency of an organization depends greatly on the training and development of personnel. Training * Improving employee competencies needed today or very soon * Typical objective is to improve employee performance in a specific job Development * Improving employee competencies over a longer period of time * Typical objective is to prepare employees for future roles Importance of Training and Development * Develop competencies that match strategy * It helps personnel to utilize and develop his potential * Foster cohesiveness and commitment * Improve commitment and retention * There will be competent replacement for more responsible positions * Career advancement opportunities * Improve competitiveness * Increase productivity * Improve service * Implement new technology * Trained personnel increase their market value and earning power HR Managers need to provide opportunities for employees to improve their knowledge, skills and expertise, but at the same time they have to find ways to retain employees and their knowledge. HRM practices and HR strategies have to be designed and delivered to keep employees and their knowledge in the organization. It is not always possible to retain employees in organizations and, sometimes, it is even good idea to let go of some of the existing staff and introduce a new wave of employees to the organization to improve innovation and creativity. However, this does not mean that organizations should also let go of the knowledge they have invested to be created and developed over the years. Although employees come and go, knowledge should be kept and developed for the future competitiveness of the organization. HR Manager as a Change Leader Change Leadership is the ability to energize and alert groups to the need for specific changes in the way things are done. People with this competency willingly embrace and champion change. They take advantage of every opportunity to explain their vision of the future to others and gain their buy-in. HR Managers should play an active role in developing and maintaining an organizational environment supportive of change and diversity * Encourages others to value change * Effectively communicates the reasons for change HR Managers should be anticipatory and proactive rather than reactive. Because of rapid change in both technological and demographic, HR Manager is in a pivotal position for helping to create an organizational environment supportive of such change HR Managers should also develop innovative approaches to streamline complex situations. Best practice The planning processes of most best practice organizations not only define what will be accomplished within a given time-frame, but also the numbers and types of human resources that will be needed to achieve the defined business goals (e.g., number of human resources; the required competencies; when the resources will be needed; etc.). Organizations must also have a talent management HR system that stores and reports information on employee competencies, and enables some or all parts of the Career Development and Succession Management process, for example: * employee / multi-source competency assessment; * catalogued learning resources; * on-line registration for courses / programs; * job / role matching that compares employee competencies against targeted role / job requirements; * various reporting capabilities that support both Succession Management (e.g., lists of employees ready for targeted positions / role) and broader HR Planning. References * Michael Armstrong. A Handbook of Human Resource Management Practice. 2007 * Zorlu Senyucel. Managing the Human Resource in the 21st Century. 2009 * ITAP International. Global Competency Development. 2013 * Jackson, Schuller & Werner. Managing Human Resources. * HRMBusiness.com.Competency Development: The HRM Professional’s Key Role.2008 * Success through HR Professionals.novascotia.ca.2012 In rapidly changing business environments, organizations are recognizing the value of a workforce that is not only highly skilled and technically adept, but more importantly, a workforce that can learn quickly, adapt to change, communicate effectively, and foster interpersonal relationships. These characteristics, or competencies, are critical to organizational survival, productivity, and continual improvement. By focusing on the full range of competencies or whole-person assessment, the emphasis is on potential, or what the person can bring to the organization, rather than on a set of narrowly defined tasks based on job requirements. Organizations that select for competencies such as creative thinking begin to build a high-performance culture. Using competencies as the basis for staffing provides the flexibility needed to select and place individuals where they can best serve the organization One of the strengths of competency models is that they are often linked to the business goa ls and strategies of the organization. Additionally, competency models provide insight into core competencies that are common to multiple jobs within an organization Competencies provide a common language across HR functions; therefore, they provide a natural foundation for integrating these functions. Competencies support these new roles since they can be linked to and promote the strategic mission and values of an organization. The linkage of occupation-related competencies and activities to the organizational mission and goals provides a clear line of sight between individual and team performance and organizational success. The organization can reward the accomplishments directly related to the agency’s mission and reward those competencies that drive organizational success. By aligning the strategic plan with competencies, an organization can effectively derive recruitment, selection, and training strategies that will support projected future needs, resulting in high-perf orming employees and a high performance organization